A workplace wellness company, the merger of two established disease management businesses, developed an empathetic approach to support employee wellness. The new name and brand identity appropriately packaged the organization’s unique value and helped unify two distinct corporate cultures. The transformation ultimately resulted in an acquisition by a Fortune 100 company.

Projects: naming, brand identity, brand-language development, DVD brand-rollout packaging, brand guidelines, print collateral, website, trade show booth design

Position: freelance and full-time Creative Director, Bertz Design Group

Contributions: creative direction, art direction, design, copywriting