A professional liability insurance startup became enamored with a concept presented in early discussions – leverage iconic naturalist Charles Darwin and his theory of natural selection to reflect their ethos of adaptation in response to an ever-changing risk landscape. The company subsequently evolved to an NYSE listing in three years and a $550M merger in five.

Projects: brand-language development, annual reports, product promotion

Position: freelance and full-time Creative Director, Bertz Design Group

Contributions: creative direction, art direction, design, copywriting