Fortune 500 companies are typically complex organizations that have established brand identities. They often employ entire departments dedicated to strategically managing specific communication channels each with unique brand application needs. Outside collaborators must become highly familiar with the brand language, then apply (and frequently expand on) it properly in the context of assigned projects, to effectively contribute to the brand’s overall value.

Projects:

United Technologies Corporation, annual reports

Travelers, personal- and direct-lines sales collateral brand-application update

Constellation Brands, annual report

Position: freelance and full-time Creative Director, Bertz Design Group

Contributions: creative direction, art direction, design, copywriting