Smaller enterprises also benefit from creating dynamic brands. Smart, well-executed communications stand out in the small business arena. Leadership typically participates in the marketing development process resulting in direct ownership, fewer layers of approval, and nimble responses to promotional opportunities.

Projects:

Cardium Health, sales collateral, direct-mail campaign

Monte Financial, brand identity, website

First Experience Communications, brand identity, sales brochure

Target Insurance, product identity, sales collateral, stationery

Wellstone Farm, brand identity, business card, SWAG, signage

Position: Principal, Gibson Design

Contributions: creative direction, art direction, design, copywriting