Connecticut’s premier public media affiliate had a complex organizational structure represented by an equally complicated institutional brand identity. Simplifying and sharpening the visual presentation, cultivating an upbeat, affable voice, and strategically deploying brand applications resulted in a distinct, cohesive foundation.

Projects: annual reports, print & online promotions, advertising, direct mail, stationery, invitations, SWAG, presentations, billboards & signage, environmental branding, promotional spots, on-air graphics

Position: Director, Brand and Design, Connecticut Public

Contributions: creative direction, art direction, design, copywriting